Direct Mail Homework

1. Who will your tar total audience(s) be for this coming division? When using bespeak mail as a medium for fund raising, firms measure their performance by comparing the dollars earned with the dollars spent (Bhagat and Donovan). Hence, for the coming twelvemonth we should concentrate on those who butt joint give us the maximum amount of money while we concord our equals at the lowest possible. Also, most of our donors atomic number 18 in the retired age bracket. For these reasons we should concentrate on targeting eye age population those who surrender are relate about(predicate) others and also have the means to answer them.2. What proportion of your budget will you allocate for stark naked requests versus ongoing communication? At least half(a) of the budget should be allocated for new requests as the society is in dire need of altering its flow donor list age bracket. 3. What other communication tactics major power you use to try and consider potential donors? The firm can use umteen other tactics such as online mailing, fit up a website, devising online forums where people can come and discuss new ideas and giving an advertizement in the newspaper.However, newspaper advertisement will cost a lot and thus, the chosen newspaper must be the one which is widely read by the target audience. 4. How might you discriminate yourself from other charities making requests for funds? A lot of fundraisers show their donors the financial benefits of raising funds through them. We do not think this is a healthy practice as those giving away something should not be arouse in getting more back.Hence, we will distinguish ourselves from others by highlighting the benefits that society will get out of our the donors gesture to help others. 5. Is there whatever certain determinant you can think of that might help you identify good potential donors? go identifying potential donors, we will need to know if they have been giving donations in the past and how they feel about that. That can be identified through inviting people to online discussions and then contacting those whom we think have the potential via direct mail to give donations.